An alliance abroad
Introducing new distributor laboratoria IDC
Together we are stronger. And that’s why we reach out to others for their knowledge and to share ours. Royal GD is establishing an international distribution network. We recently added another important party to our list: the Colombian Laboratorio IDC. Luis Carlos Monroy, our distributor in Colombia, tells us more about the collaboration.
Laboratorio IDC opened its doors in 2012 and has several business units related to animal health. It currently processes samples from birds, pigs, cattle, horses and soon from family pets such as dogs and cats. Microbiology, serology, histopathology, molecular biology and food quality control is the main focus. In 2020, 55,000 samples were processed from all productive areas of Colombia. Since the end of that year, the laboratory is the Colombian representative for Royal GD.
“GD offers interlaboratory tests (PTS) and antigens that are used for the validation and quality assurance of the methods in the diagnostic laboratories”, says Monroy. “It also helps with setting things up, like the implementation of ISO 17025, registered with the Colombian Agricultural Institute (health authority in Colombia).” He likes to see GD as a strategic ally in the diagnosis of diseases, by means of its laboratory services. “This is an important and crucial player offering consultancy and advisory services for producers of protein of animal origin, thanks to its great experience worldwide.”
From client to representative
The collaboration started when Laboratorio IDC was a PTS client. “We subsequently learned about the quality of GD’s portfolio of services and products. We had conducted a market study in which we proved that the Colombian veterinary laboratories wanted to strengthen their management systems and that’s why we were keen to represent GD in the Colombian market.” In order to inform customers of the benefits of the collaboration with GD, they designed a commercial strategy. It includes prospecting for clients, digital marketing, mailings, social media and training. “In July we held a webinar on PTS by Dr. De Wit, which was a total success in terms of attendance and participation. GD provided an expert and we offered our local knowledge with personal customer service by the technical and commercial staff of the IDC laboratory.”
In the future, Monroy sees the IDC-GD alliance, as he calls the collaboration, as very useful for producers and official and private laboratories in Colombia. “We want Royal GD to be the leading provider of PTS, antigens and the first option for the complete diagnosis of diseases, as well as our ally in training, consulting and advising Colombian producers. Together we can move forward for valid and reliable results, better animal health and an increased profitability for customers.”